Research Note 001 · Public data
Download the evidence behind the report.
The public release contains all 417 accepted observations plus the 24 scenario definitions used to interpret them.
Full public dataset
Study metadata, scenario definitions, structured decisions, alternatives, reason codes, rationales, tradeoffs, and review actions.
Observation table
One row per accepted response with scenario, mode, model, primary recommendation, confidence, reason codes, and rationale.
What is included
A publication-safe release
The release includes accepted, reviewed observations. It omits internal system prompts, full provider request payloads, raw provider output, token and latency logs, and the 15 contract-breaking responses excluded from analysis.
The scenario definitions are included once at the top level. Observations reference them by ID to keep the download compact and preserve the relationship between evidence and buyer context.
Citation
MarketingBench. “What AI Actually Recommends for Lifecycle Marketing.” Research Note 001, August 2026.
Accepted source dataset SHA-256: f160d372918cc5964a3563bdbdb0db172d5e8d1ec07cb1d2eda4cdbde8592f0e
When reusing findings, retain the exploratory-study label and keep open-mode recall separate from controlled-mode selection rates.